negotioated brief

Almost the same as the formal brief exept that this kind of brief can have input from both sides of the creation both the client and the company, this type of brief is normally created over the phone. The brief is likely to tell you what you need to do aswell as other information such as the scope of work, medium required, size, cost, target group, time frame, quantities and siting. For this type of brief the usual client is someone who owns a small company that would be able to negotiate the brief to suit both the recipent and the creators. the communication between the client and the company is very important for this brief as it is created by both parties and all decisions must be made together.