Further to consider

Further to consider

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Responding to a brief

A guide to working in the creative media sector.

When working in the creative media section, you would come across many types of briefs and contracts, below you will find the different types of briefs with examples and information.


Contractual brief

 This is the brief that is discussed between two sets of people the client and the company.The layout of the contractual brief is clear and easy to read to allow the client to complete their details, they would be asked to include personal information and formalitys that are necessacery to allow them to complete the work.The advantages of these types of contracts are that it is easy for the client to complete with extra information, also it allows them to have more control over the process.The disadvantages are for the company making the contract as their may be disagreements between what the client and the company would like to be on the contractual brief.

Formal brief

This is the type of brief that may change during the process due to other requiments, this is the brief that may be more relaxed than others. The layout of a formal brief would be very relaxed and easy to read, it would allow the client to understand and create product more easily and quickly.

Negotiated brief

Almost the same as the formal brief exept that this kind of brief can have input from both sides of the creation both the client and the company, this type of brief is normally created over the phone. The brief is likely to tell you what you need to do aswell as other information such as the scope of work, medium required, size, cost, target group, time frame, quantities and siting. For this type of brief the usual client is someone who owns a small company that would be able to negotiate the brief to suit both the recipent and the creators. the communication between the client and the company is very important for this brief as it is created by both parties and all decisions must be made together.

Informal brief

This type of brief is done face to face through a meeting, all aspects of the brief must appeal to all members from the client list, the advantages of doing an informal brief is that it can create a relaxed enviroment and their for be created alot quicker, the disadvantages of a informal brief is that it can be seen as unprofessional and unclear.

Tender brief

 This is the type of brief you would recieve if you are new to the company and wher you would develop your ideas amongst others and from their the company would decide if you should be the client. The advantages are that it is very relaxed and easy however the disadvatages are that you may not be chosen as the final client.

Commision

http://www.nationalmediamuseum.org.uk/nmem/PDFs/LifeOnlineOpenCommissionBrief.pdf

click on the link above to see a commision brief in use.

This type of brief allows compensation to the clients, the service that they give is called commission or brokerage.  This brief is different to other types of briefs as it allows the customer to apply to get money back.

Cooperative brief

this type of brief allows there to be two or more parties involved in the brief, it allows many clients to work together. this is different to other briefs as it allows more than one person to be in with the brief.

Competition brief





This type of brief is given to you when participating in competitions, it allows the clients to understand what they must do to enter and complete the competition, this brief is different to other briefs as it is more intense with the audience. This brief is usually used for companys that are promoting competitions, the brief is given out to clients so they can understand what they are to do. When creating the brief the client must consider the scope of work, medium required, size of purchase ( how many competition details are needed), target group and how to attract them, time framed, quantities and siting.

Health and Safety.

While filming my partner and I took full responsibility to both the equipment and the people in our videos. My partner focused more on the safety of the location and I focused more on the health and safety of the people participating in the film. During the filming although we both decided on an idea location my partner found the filming locations. When filming we made sure that participators where aware what the film was for, we allowed them to make there on decisions on whether or not to participate. We made sure that all participators were adequately informed when necessary and supervised throughout filming.

Shot list.

When we were shooting the film we split it into different section depending on location, by doing this it allowed us to film all necessary shots in the location while we were in that area. For example when we were filming we split locations into town, college and other outside area, and then completed the shooting in each seperate location before moving to the next area.

Videos

This was our first try.
The problems that ocuured and the reasons we couldn't make it our final video are:

• Too long, next time i would have to shorten it down by removing items that were less important.
• parts were unecessarry, by cutting these down it would remove the matter of the film being to long, with these parts the audience may find the film to drag on and become boring.
• looked slightly scruffy, next time i would make sure the editing and shooting were stronger by using a tripod and allowing more time for editing.

This is our final attempt.
Things we could improve on:

• The filming could have been steadier, by doing this te filming would have looked more professional, next time i would use a tripod to keep the camera steady.
• The edit went over by 12 seconds, next time i would make the scenes shorter to allow more scenes to be edited.

response to the brief (recycling)

I worked in a group of two for this project, we worked together to come up with the main idea for the video however split up for the research aspect, My partner searched for the location and ways of which to film whereas I looked for the statistics and ways of editing the final production. My partner did the main filming but I did more of the background location shoot, whereas I did the main edit and my partner did little aspects of it. We received a tender brief, this type of brief was easy to work with as we were given the task in hand but were able to make our own choices when necessary. When I first saw the brief before reading it, I was unsure whether I would be able to complete the task, after reading the brief carefully I realised that it was in fact simple and that I would be able to carry out the task efficiently. We had many constraints throughout the brief, such as a certain tagline that must be included in the film, the type of film so it must be upbeat, and the length of the film. The main constraints that we found difficult was the length of the film, we found that we had to be very selective on what bits we could use so that we did not run over our slot time.

Our initial idea was to create a music video using an original song and a black and white main film with the recycling highlighted buy being "green". The song will be sung by a female and will have a pop themed backing track, by doing this we hope it will catch the attention of may people in the target audience which i aged beetween16-20 year olds. The reason we came up with this idea is because we wanted to attract a wide audience and it is a well know fact that songs in the R&B and POP categories sell the most records to this age group. We agreed on this idea as we though that making the music video would attract many more than other types of films may do.

Our idea changed during the making process as during the filming we thought it would be better to make an short documentary film instead of a music video this is because we realised that although it would attract a lot of people in our target audience it would not attract people who like other genre of music, we came to the conclusion that a short documentary could be put out in a larger range of places such as shopping centres and could attract an even wider audience. We also came to this conclusion by doing research into the target audience; the main thing that we did was to accomplish this was interview with potential customers, from these we discovered that more would prefer an moving image that could attract the target audience widely and not singling out certain people because of the genre of music they like or dislike.

We came to the conclusion during editing that the way to put across what we were saying was short and snappy clips with statistics and facts in bold letters written over it, this would then make it easier to look at in busier areas. I am happy with the final outcome of my product and believe that it could attract many throughout the target audience and could get the point of the video across worldwide. If I was to do this project again I would make a clear plan and follow thoroughly with clear shots and sharper editing. I have learnt many lessons by completing this task about briefs, one of them being that you should read the brief thoroughly and make notes as you do so that you know what is necessary in your project.

I am happy with the way that the video has turned out and feel that it will clearly get the important message across easily aiming mainly at the target audience.

pre production recycling project

Above is my storyboard.




My recycling video is created using video, still images and voice over as well as an original song.
We have used many different angles and shot types, for shot one we created the words Why out of rubbish and did a zoom in shot of it, for shot two we used still images of piles of rubbish around Henley, for shot three we videoed two people one teenager and one older man recycling cardboard boxes by using people from both generation we have shown that it can be done by anyone, for shot four we used a selection of still images of what we should be doing from different angles and merged them into a film, in our fith shot we continued with photos to show what it is actually like and also merged them into a film, in our 6th and final shot we used bold lettering and voice over to fade out the song and explain the message.

Script

Shot 1

Dustbin man cleaning up the streets.

Bold words come in ‘WHY?’ (Allowing the audience to interact with the film and be a part of it.)

Shot 2

Older man recycling a cardboard box. (interacts with the older generation)

Music’s beat becomes faster.

Bold words come in “1 in 20 people do not recycle” (statistics)

Shot 3

Teenage girl recycling a cardboard box (interacts with the younger generation)

Bold words come in “you can do this to”(lets the audience understand the main message)

Shot 4

Shows bins and other rubbish around the town.

Recycling idea

Our idea is to create a music video using an original song and a black and white main film with the recycling highlkighted buy being "green". The song will be sung by a female and will have a pop themed backing track, by doing this we hope it will catch the attention of may people in the target audience which i aged beetween16-20 year olds. The reason we came up with this idea is because we wanted to attract a wide audience and it is a well know fact that songs in the R&B and POP catagories sell the most records to this age group.

Contractual, Formal, Negotiated, Informal, Tender.

Contractual client brief: This is the brief that is discussed between two sets of people the client and the company.The layout of the contractual brief is clear and easy to read to allow the client to complete their details, they would be asked to include personal information and formalitys that are necessacery to allow them to complete the work.The advantages of these types of contracts are that it is easy for the client to complete with extra information, also it allows them to have more control over the process.The disadvantages are for the company making the contract as their may be disagreements between what the client and the company would like to be on the contractual brief.

Formal brief: This is the type of brief that may change during the process due to other requiments, this is the brief that may be more relaxed than others. The layout of a formal brief would be very relaxed and easy to read, it would allow the client to understand and create product more easily and quickly.

Negotiated brief: Almost the same as the formal brief exept that this kind of brief can have iput from both sides of the creation both the client and the company, this type of brief is normally created over the phone.

Informal brief: This type of brief is done face to face through a meeting, all aspects of the brief must appeal to all members from the client list, the advantages of doing an informal brief is that it can create a relaxed enviroment and their for be created alot quicker, the disadvantages of a informal brief is that it can be seen as unprofessional and unclear.

Tender brief: This is the type of brief you would recieve if you are new to the company and wher you would develop your ideas amongst others and from their the company would decide if you should be the client. The advantages are that it is very relaxed and easy however the disadvatages are that you may not be chosen as the final client.

Things that you would expect to see in a brief for a media company would be, the task that has to be undertaken, the payment that you would recieve, and what the role you must undertake would be.


Examples of the different types of briefs: contractual

Tender